Photo by: Jeremy Tauriac
LIVE IT WEAR IT (LIWI68) has a consistent history of aligning and supporting individuals, companies and campaigns designed to EDUCATE, EMPOWER AND UNITE individuals.
When Colin Kaepernick decided to take a stance and kneel during the national anthem to protest the police brutality and mistreatment of people of color in America, LIWI was there to show their support to him and other athletes who joined the protest.
Kaepernick's protest united other athletes, not only within the National Football League (N.F.L.), but throughout other professional sports. The message was simple; take a stand and speak out against police brutality and the injustices occurring in America against African Americans.
Following the negative media attention the N.F.L. and owners received due to the growing number of athletes supporting the movement, in addition to the decline in viewership this past season, the N.F.L. has been discussing ways for the players to alternatively protest during the national anthem.
The league changed its policy in May to require all players to either stand for the anthem on the field or stay in the locker room while the song is being played.
However, the N.F.L. suspended that policy in late July while it negotiated with the N.F.L. Players Association on potential revisions.
With no firm policy set in place, and people of color still facing police brutality and racism, several players from six different teams decided to continue the protest during pre-season games. This action is further igniting the debate on whether or not athletes should have the right to protest openly and freely during the national anthem.
Photo by: Karl Ferguson jr
Although Kaepernick has been blacklisted by the N.F.L., his brothers continue to support him and his movement. Colin also continues to speak out and make a difference through several different platforms across a variety of campaigns.
One campaign that LIWI is proud to support and join, is the campaign called "Know Your Rights".
Know Your Rights Camp is a free campaign for youth funded by Colin Kaepernick to raise awareness on self-empowerment and interacting with law enforcement.
There are three ways one can support the campaign:
1. Donate whatever amount you can afford. Your entire donation will go directly to the campaign.
2. Join the movement on Instagram by following @YOURRIGHTSCAMP
3. Purchase their gear at www.knowyourrightscamp.com
Cleverly creating an informative and inspirational 10-point system, the campaign promotes the following:
YOU HAVE THE RIGHT TO BE FREE.
YOU HAVE THE RIGHT TO BE HEALTHY.
YOU HAVE THE RIGHT TO BE BRILLIANT.
YOU HAVE THE RIGHT TO BE SAFE.
YOU HAVE THE RIGHT TO BE LOVED.
YOU HAVE THE RIGHT TO BE COURAGEOUS.
YOU HAVE THE RIGHT TO BE ALIVE.
YOU HAVE THE RIGHT TO BE TRUSTED.
YOU HAVE THE RIGHT TO BE EDUCATED.
YOU HAVE THE RIGHT TO KNOW YOUR RIGHTS.
We encourage all of you to support this campaign in any of the ways mentioned above.
Through your continued support, this positive message will continue to reach new audiences and influence today's new society to take action and speak up.
Similar to how Peter Norman, John Carlos, and Tommie Smith took a stand 50 years ago in Mexico City and united many other athletes to do the same, Colin Kaepernick has done the equivalent.
When you truly believe in doing something to make a positive difference and stand by what you believe, no matter what the consequences or repercussions, you will continue.
Very few individuals live by this message but those that truly do end up being the ones we truly remember and pay homage too.
We support you Mr. Kaepernick and all those athletes who continue to speak out and bring awareness to the issues our brothers are facing today. Thank you for your sacrifice for freedom. Thank you for representing the epitome of manhood and thank you for being unapologetically you!