Photo by: Jeremy Tauriac
LIVE IT WEAR IT (LIWI68) has a consistent history of aligning and supporting individuals, companies and campaigns designed to EDUCATE, EMPOWER AND UNITE individuals.
When Colin Kaepernick decided to take a stance and kneel during the national anthem to protest the police brutality and mistreatment of people of color in America, LIWI was there to show their support to him and other athletes who joined the protest.
Kaepernick's protest united other athletes, not only within the National Football League (N.F.L.), but throughout other professional sports. The message was simple; take a stand and speak out against police brutality and the injustices occurring in America against African Americans.
Following the negative media attention the N.F.L. and owners received due to the growing number of athletes supporting the movement, in addition to the decline in viewership this past season, the N.F.L. has been discussing ways for the players to alternatively protest during the national anthem.
The league changed its policy in May to require all players to either stand for the anthem on the field or stay in the locker room while the song is being played.
However, the N.F.L. suspended that policy in late July while it negotiated with the N.F.L. Players Association on potential revisions.
With no firm policy set in place, and people of color still facing police brutality and racism, several players from six different teams decided to continue the protest during pre-season games. This action is further igniting the debate on whether or not athletes should have the right to protest openly and freely during the national anthem.
Photo by: Karl Ferguson jr
Although Kaepernick has been blacklisted by the N.F.L., his brothers continue to support him and his movement. Colin also continues to speak out and make a difference through several different platforms across a variety of campaigns.
One campaign that LIWI is proud to support and join, is the campaign called "Know Your Rights".
Know Your Rights Camp is a free campaign for youth funded by Colin Kaepernick to raise awareness on self-empowerment and interacting with law enforcement.
There are three ways one can support the campaign:
1. Donate whatever amount you can afford. Your entire donation will go directly to the campaign.
2. Join the movement on Instagram by following @YOURRIGHTSCAMP
3. Purchase their gear at www.knowyourrightscamp.com
Cleverly creating an informative and inspirational 10-point system, the campaign promotes the following:
YOU HAVE THE RIGHT TO BE FREE.
YOU HAVE THE RIGHT TO BE HEALTHY.
YOU HAVE THE RIGHT TO BE BRILLIANT.
YOU HAVE THE RIGHT TO BE SAFE.
YOU HAVE THE RIGHT TO BE LOVED.
YOU HAVE THE RIGHT TO BE COURAGEOUS.
YOU HAVE THE RIGHT TO BE ALIVE.
YOU HAVE THE RIGHT TO BE TRUSTED.
YOU HAVE THE RIGHT TO BE EDUCATED.
YOU HAVE THE RIGHT TO KNOW YOUR RIGHTS.
We encourage all of you to support this campaign in any of the ways mentioned above.
Through your continued support, this positive message will continue to reach new audiences and influence today's new society to take action and speak up.
Similar to how Peter Norman, John Carlos, and Tommie Smith took a stand 50 years ago in Mexico City and united many other athletes to do the same, Colin Kaepernick has done the equivalent.
When you truly believe in doing something to make a positive difference and stand by what you believe, no matter what the consequences or repercussions, you will continue.
Very few individuals live by this message but those that truly do end up being the ones we truly remember and pay homage too.
We support you Mr. Kaepernick and all those athletes who continue to speak out and bring awareness to the issues our brothers are facing today. Thank you for your sacrifice for freedom. Thank you for representing the epitome of manhood and thank you for being unapologetically you!
50 years ago Dr. Martin Luther King. Was reputedly addressing a religious congregation about the need for their support of civil rights activism in their own community. Many members of the audience had serious concerns and expressed why they should not get involved. One individual stated, “we may be recognized and lose our jobs”. Another commented that the “police may become violent and we may get hurt”. Others in the audience also passionately expressed reasons why getting involved might result in pain, frustration or even possible death. After listening to these concerns for a while and attempting to respond to them as they arose, Dr. King seemingly exasperated with some in the audience loudly proclaimed, “if we are not willing to die for something, we are not fit to live!” By his own personal example, Martin Luther King was willing to die for the principles he believed in, and he did.
On April 4, 1968, in Memphis, Tennessee, an assassin’s bullet took the life of Martin Luther King, the main architect and the leader of the nonviolent civil rights movement in the United States. He was 39 years old.
The murder of Martin Luther King sparked riots in Washington and more than 100 other American cities, threatening to turn a peaceful struggle of African Americans into a violent racial confrontation. Even before the tragic event, the movement seemed to be undergoing a transformation that many of King’s closest associates watched with apprehension.
By May, Stokley Carmichael (Kwame Ture), veteran of numerous voter registration drives, had established himself as the new head of the Student Nonviolent Coordinating Committee (SNCC), the principal student organization of the civil rights movement, whose leadership was growing increasingly impatient with the gradualist strategy of Martin Luther King and his associates.
In a speech at Greenwood, Mississippi, Carmichael raised a call for “Black Power.” Where people like Thurgood Marshall and Martin Luther King had sought integration, Carmichael instead sought separation. Integration, he said, was “an insidious subterfuge, for the maintenance of white supremacy.”
Meanwhile, the Black Panther Party (some accounts trace the name to a visual emblem for illiterate voters used in an Alabama voter registration drive), founded in Oakland, California, in October 1966 by activists Huey P. Newton and Bobby Seale, employed armed members -- “Panthers” -- to shadow police officers who, they believed, unfairly targeted blacks.
While the party briefly enjoyed a measure of popularity, particularly through its social services programs, armed altercations with local police resulted in the death or jailing of prominent Panthers, turned many Americans against its violent ways, and fragmented the Panther movement. It petered out in a maze of factionalism and mutual recriminations.
Many feared, however, that King’s assassination would increase the influence of militant elements within the movement. At that time, some questioned King’s life work. But the “Promised Land” that King described was in many ways far closer than it seemed during the riots of April 1968.
I encourage you to think about the things in your life that are worth living for. I have touched upon a few reasons in this note. Your integrity tells the world what you are. Your service tells the world who you are. Finally, your zest for life tells the world why you are here. So, let me ask you: what are YOU willing to die for? Are there meaningful values and goals in your life that would meet such a test? As a way of celebrating the life and legacy of Martin Luther King, please consider these life-affirming questions as you ponder YOUR life.
Remember, the great possessions of life are not simply those things we discover on the outside, but what we also discover and develop within.