About Us

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“If my mind can conceive it, and my heart can believe it, I know I can achieve it.” – Martin Luther King Jr.

LIWI68 is an online boutique store that advertises and sells merchandise created by Toronto artist and graphic designer Mark Stoddart. The site features four independent collections: JOHN CARLOS 68, LIVE IT WEAR IT (LIWI68), MARK STODDART, and DONOVAN BAILEY.

All product showcased on this site are shipped from Toronto, Ontario in Canada. Unfortunately, this is why the cost of shipping items to the United States is high.

We have built an incredible fan base all over the world based on our consistent goal and passion to create a brand that represents an individual’s journey to strive for their passion, dreams, and desires. Officially known as LIVE IT WEAR IT, LIWI68 was established in 1968, thus the reason for the “68” at the end of LIWI. Something that initially started out as a thought and a pastime, has now established itself as a successful entrepreneurial career for a few passionate individuals.

Creating work that is educational and inspirational is one of our primary goals. Partnering with like minded businesses and individuals is also a key ingredient when collaborating with us. We are always looking for new opportunities and the ability to work with new individuals and businesses. Drop us an email to get started!

With over a thousand items sold within the first year of operation, LIWI68 has solidified its brand as an independent retailer capable of making a huge impact in the online retail industry among giants.

FEATURED COLLECTIONS

JOHN CARLOS 68

Dr. John Carlos may not be a name you immediately recognize but his political demonstration at the 1968 Olympics in Mexico City alongside Tommie Smith and Peter Norman has become one of the world’s most recognizable and iconic images in sports history.

Carlos’s and Smith’s black gloved salute on the podium in 1968 brought worldwide attention to racial segregation and inequality in the USA.

The legacy and impact that these men left will always be remembered and talked about anytime sports and politics collide specifically related to human rights and racial inequality.

The John Carlos 68 Collection is the official brand of former Olympian, author and activist John Carlos. For further information related to Dr. John Carlos, please visit his official website at www.johncarlos68.com

LIVE IT WEAR IT (LIWI68)

LIWI68 is a Toronto based company that provides a wide range of services to individuals and businesses looking to create or modify their existing logo/brand as well as assisting with social media marketing ideas and creativity.

In addition to providing these services, LIWI68 also specializes in creating designs and logos catered towards sparking conversation or controversy.

All of the designs featured on this site have been created by local artist Mark Stoddart who is also the founder of LIWI68.

MARK STODDART

Mark Stoddart’s work has been exhibited at several galleries and private events around Toronto. His portfolio of paintings has received widespread acclaim which eventually led to his talents being showcased on BRAVO TV’s series “Star Portraits.” 

His commitment and popular slogan of “Educate, Empower and Unite” can be seen throughout his artwork which is often drawn from his passion for music, sports and social activism.

The Mark Stoddart Collection showcases some of his wonderful pieces and limited edition t-shirt designs. Pieces from his “Voices of the Past” collection, which pays tribute to various black musicians, athletes, and political figures throughout history, features iconic figures like legendary boxer Cassius Clay, baseball great Jackie Robinson and political activist Kathleen Cleaver.

DONOVAN BAILEY

Five time World and Olympian champion Donovan Bailey has partnered with LIWI68 to create his limited edition hat.

Donovan Bailey is one of the world's all-time greatest and most dominant sprinting legends. He is a two-time Olympic champion, three time world champion, and two time world record holder. In 1996 Bailey achieved the fastest top speed ever recorded in history at 27.07 mph, only surpassed by Usain Bolt. Bailey also broke the indoor 50 metre world record in a time of 5.56 seconds, a record that still stands today. Since retirement in 2001, he has worked as a commentator for CBC, CTV and Eurosport. He also serves as a board member and spokesperson of Big Brothers of Canada, and is involved with many charitable associations.

For further information on Donovan Bailey, visit his official website at www.donovanbailey.com