“Keeping with the slogan ‘the way we groove!’, I wanted to create a design that had a sense of movement and flow. A logo that was vibrant, stylish and had some flare to it… A logo that embodies and depicts the joyful, yet diverse sounds of the Black community.”
– Mark “Kurupt” Stoddart
This coming November Torontonians will be treated to the sounds of R&B, Soul, Reggae, Soca, Hip Hop, World beat, Gospel, and Smooth Jazz, all provided by Toronto’s newest radio station, G98.7 (CKFG-FM).
“The birth of this station has been more than 10 years in the making,” says station Founder, President & CEO Fitzroy Gordon. “I have always been surprised and disappointed that a city as diverse as Toronto has not had a commercial radio station dedicated full-time to delivering Black and Caribbean music, news and talk programming to its population. The disappointment has turned to joy, and the time has finally come to show Toronto ‘the way we groove!’”
“It took me three tries to successfully secure a broadcasting license,” Gordon stated. “My vision was always to see a Greater Toronto Area that is alive with the sounds of Black and Caribbean music, news, sports and talk for all people regardless of ethnicity, color, gender, age, and culture. I want to leave a legacy for my people that they can be proud of. I want to ensure that they will always have a commercial radio station that is dedicated to them and provides them with a voice in the mainstream media in this country.”
Local Torontonian graphic designer and well known artist, Mark “Kurupt” Stoddart, was given the task of designing the logo for G98.7. Keeping it simple, yet stylish was the main goal intended by Mark when he was first presented with the opportunity to create the logo. “Keeping with the slogan ‘the way we groove!”, I wanted to create a design that had a sense of movement and flow to it. A logo that was vibrant, stylish and had some flare to it. A logo that embodies and depicted the joyful, yet diverse sounds of the Black community.” says Stoddart.
G98.7 will broadcast a music-only playlist for a few weeks in order to fulfill the required signal frequency testing process (mandated by Industry Canada), and to introduce its format of popular domestic and international Black music to the audience.
Full programming, including the addition of on-air announcers, station promotions, commercials, and a robust news & talk format will commence in November.
For more information pertaining to G98.7 (CKFG-FM) and to listen to a live audio stream, visit www.g987fm.com.